Angelica Cinicola

UX / UI Designer

Profile

UX / UI Designer with solid experience designing user-centered digital products across SaaS platforms, comparison tools, and data-driven systems. Strong background in interaction design, usability, and design systems, supported by a foundation in psychology. Experienced in working within structured environments and cross-functional teams to simplify complex user flows, improve clarity, and ensure consistency across digital products.

Core Skills

User Experience (UX) Design
User Interface (UI) Design
Interaction Design
User-Centered Design
Design Thinking
Usability Testing
Qualitative & Quantitative User Research
Information Architecture
Task & User Flows
Wireframing
Prototyping
Design Systems

Tools & Technologies

FigmaFigJamMiroAdobe IllustratorAdobe PhotoshopJiraConfluenceProtoPie (basic)HTML & CSS (basic)

Professional Experience

UX/UI Designer

External Consultant

Apr 2024 – Dec 2025
  • Led UX research activities (user interviews, surveys, behavioral analysis) to identify user needs and pain points.
  • Designed wireframes and user flows in Figma for web and mobile applications.

Digital Designer

Dragon Shield · Lisbon

Feb 2023 – Jan 2024
  • Redesigned UI and navigation flows for 4 Card Manager applications, enhancing user engagement by 75% within 3 months through user-centered design principles.
  • Conducted and structured UX research efforts such as Persona Research with customers to make data-driven design decisions.
  • Maintained and evolved design systems across apps and web platforms.
  • Designed marketing visuals and ads to support user acquisition and engagement.

UX/UI Designer

Hitachi Vantara

Apr 2022 – Oct 2022
  • Collaborated with the Design System team to create innovative patterns, resulting in a streamlined design process that improved project delivery times by 60%.
  • Advocated for user-centered design principles, successfully improving platform accessibility and user satisfaction through iterative design processes.

Freelance UX/UI

Freelance

Jan 2021 – Jul 2021
  • Created interactive prototypes, low to high-fidelity wireframes, logic flows, and visual design.
  • Provided content strategy; deliverables included heuristic evaluation and persona creation.
  • Delivered software demos for Photoshop, Illustrator, and XD.

UX/UI Designer

Samlino Group

Oct 2019 – Oct 2020
  • Executed and maintained the Vertaaensin.fi platform across mailings, ads, and web experiences, reaching a total of +50,000 users on the main website (15/05/2020).
  • Developed landing pages, collections, email ads and a new vertical; generated a 20% open rate per day.

UX/UI Designer

Defined.ai

Mar 2019 – Sep 2019
  • Developed a comprehensive AI data manipulation system within 6 months, collaborating with a team of five to enhance user experience through iterative design and testing.
  • Synthesized user insights into feasible design decisions and deployed an MVP within 4 months.

Education

ITS – Interaction & Visual Design

Two-year professional training program

  • Specialized training in Interaction Design and Visual Design
  • Focus on user-centered design, usability principles, interaction patterns, and UI design
  • Hands-on projects including wireframes, prototypes, user flows, and usability testing

Master's Degree in Psychology – 110/110 with Honors

University of Turin

  • Strong foundation in human behavior, cognition, and decision-making
  • Training in qualitative and quantitative research methods

Research Collaborator

University of Turin · 2014 – 2016

  • Conducted qualitative and quantitative research projects
  • Managed data collection, analysis, and reporting using SPSS and R

Languages

Italian

Native

Portuguese

Fluent

English

Professional

Let's Work Together

Interested in collaborating? Feel free to reach out and let's create something amazing.